IEAE INDONESIA ROADSHOW DAY 2 HUIZHOU, Unlocking Consumer Electronics Market: Insights on Growth, Policies, and Business Strategies.

 On January 8 2025, the China-Indonesia Consumer Electronics and Home Appliance Industry Exchange Conference was held in Huizhou, guided by the Huizhou Municipal Bureau of Commerce and organized by Guangdong Chaoyu Exhibition Co., Ltd.

The event brought together organizations such as the Huizhou and Shenzhen Councils for the Promotion of International Trade, the Shenzhen Cross-Border E-Commerce Research Association, the Guangdong Leading Smart Terminal Industry Research Institute, the Indonesian Information Technology and Electronic Industry Association (APTIKNAS), along with representatives from 80 Huizhou-based foreign trade companies specializing in consumer electronics and home appliances.

Ye Xiangjun, Head of the Foreign Trade Department at the Huizhou Municipal Bureau of Commerce, highlighted the steady growth in trade between Huizhou and Indonesia in recent years. In 2023, imports and exports between the two increased by nearly 10% year-on-year, with this trend continuing from January to November 2024. Market research has shown that Indonesia's young consumers are highly receptive to innovative technologies and products, presenting significant opportunities for Huizhou companies to expand their presence in local e-commerce, internet, consumer electronics, and related industries.

In the exchange meeting, Mr. Jonathan Hendrata , General Manager of Chaoyu Exhibition Co., Ltd. Indonesia branch; Ms. Dewi - IEAE , Business Development Lead of IEAE Indonesia; and Mr. Chris, Senior Project Director IEAE, shared strategies for identifying international business opportunities in Indonesia's consumer electronics market. Under the theme "How to Do Business in Indonesia: Collaboration with Buyers and Distribution Strategies," they introduced practical steps for companies to integrate into and develop the local Indonesian market more effectively and efficiently.

Mr. Fanky Christian , Secretary General of the Indonesian National ICT Entrepreneurs Association ( Asosiasi Pengusaha TIK Nasional ), Mr. Alex (Sutono) , General Manager of PT BOLDE MAKMUR INDONESIA , and prominent buyer Sutono provided valuable insights into the growth and key policies of Indonesia's consumer electronics market. Their discussions covered topics such as "The Consumer Landscape for Electronic Products in Indonesia, Industry Development Trends, and Essential Regulatory Highlights."

The event provided valuable insights, enabling companies to gain a deeper understanding of the Indonesian and Huizhou market. This comprehensive understanding instills greater confidence in companies as they plan their business strategies. IEAE Indonesia plays a crucial role in facilitating international trade by offering a platform that bridges global and local businesses. Through tailored exhibitions and programs, IEAE helps companies connect with potential business partners, explore new market opportunities, and strengthen strategic relationships that drive sustainable growth for both nations.